The Tracklement Company is a Wiltshire-based manufacturer of mustards, chutneys, relishes, sauces, and relishes.
Established in 1970 thanks to inspiration from a 17th-century recipe, it produced the UK’s first wholegrain mustard, and now boasts a range of more than 60 products.
In this manufacturer close up, we speak to Becky Vale, marketing director at The Tracklement Company about how the business is growing by sticking to its roots.
Tell us about The Tracklement Company
The company was started by our founder, William Tullberg, who decided to try out mustard making after reading the 17th century diary of John Evelyn.
He adapted a coffee mill to grind mustard seeds, and started to sell the product to local pubs and shops. In 1972, the famous Harrods store stocked it, and the business soon began supplying nationally and internationally.
Today, we remain a family business, headed up by William’s son, Guy, who is our third mustard maker (we have had ten in total). We continue to make everything by hand, and still get our recipe inspiration from historic cookbooks, our travels, and food adventures.
What products are in your range?
We say there’s a Tracklement for every meal, and there really is. The range includes mustards, chutneys, jellies, and other condiments, with many of them the first of their kind in the market.
For example, we were the first UK company to make onion marmalade thanks to William finding a recipe in a Sir Kenelm Digby book dating back to the 1600s.
Our fresh chilli jam was also a new product to the market, and has gone on to win multiple awards as well as a recommendation from Delia Smith’s official website.
What makes you stand out from the competition?
We’ve won 180 Great Taste Awards, as well as been voted best supplier of pickles and chutneys for eight years in a row along with scooping the Waitrose Way award for championing British.
We aim to make chefs’ lives easier by providing high-quality condiments they can use instantly, rather than making them from scratch.
This way, they can devote more time to their overall dish without having to worry about the often time-consuming process of making mustards, relishes, marmalades, and more.
We also diversify our range into different types of packaging. Right now, mini jars are proving popular with the hospitality industry, as they deliver the same great product and save on waste.
Tracklements’ most expensive ingredient is time, as all of our products are matured for as long as they need to be. Our mustard is always made in barrels and left for up to five days to mature and develop its rounded flavour.
What are The Tracklements Company’s next steps?
Although we follow traditional recipes and processes, we’re always looking to innovate and create new, exciting products.
We’re expanding at a steady rate, in line with our company culture of staying sustainable in all areas of our work.
We’ve fitted solar panels to our headquarters, where the products are made, and treat our own water on site to recycle as much as possible.
And as we turn 50 in 2020, we’re looking forward to celebrating it with a busy year, and hope to announce our plans in due course.
How does Erudus help the business?
It’s fantastic to have all of our product data on the Erudus platform. We’re proud of being transparent, and thanks to Erudus we can clearly display all of our ingredients to anyone who asks for them.
All but two of our products are gluten-free, and the product specifications help give customers peace of mind by knowing exactly what they’re serving.
In addition to helping the industry stay allergen aware, Erudus helps show the breadth of our offerings, as it’s unusual to have more than 60 products in one range.