In this manufacturer close up, we speak to Stuart Turner, founder and managing director of SushiSushi. The company, which specialises in Japanese and other Asian products, is based in Barnsley, South Yorkshire.
Stuart founded Sushi Sushi 11 years ago with just £20 and the business now turns over £1m.
Built on organic growth and a customer-centric approach, SushiSushi boasts Michael O’Hare restaurants and Amazon as key clients.
Tell me more about SushiSushi
We are a leading Japanese retail and foodservice wholesaler, offering more than 2,000 products.
SushiSushi was established 11 years ago and during that time we have serviced more than 90,000 customers across the UK.
We supply directly to caterers including Michael O’Hare restaurants, and Tattu in Manchester, as well as work closely with other wholesalers, for example, Harlech Foodservice. The relationships with local and regional wholesalers help caterers access our products. Many caterers may only require small quantities but their local wholesaler can buy large volume from us and distribute to a number of its customers.
SushiSushi is also the primary supplier of Japanese food to Amazon.
What’s your background?
My background is in e-commerce, sales and the service industry. I have been involved in foodservice since I was a kid, mainly helping out front of house.
I spent two years in Australia, including Melbourne, Sydney, and Byron Bay, working in seafood and sushi bars. I learnt a lot about the culture and the food during my time there.
How did SushiSushi start?
I identified that the UK market was not well catered for and set up SushiSushi. I started with £20 and the company now turns over £1m. It’s been completely organic growth and we ensure we have everything in place before expanding.
For example, we also offer other Asian foods including Thai and Chinese. However, before we added to our range, we ensured we could match customer expectations eg quality of product, customer service.
Focusing on the customer has been key to our growth.
How did you find out about Erudus?
Castell Howell, Wales’ leading independent food wholesaler, introduced us to the software. We also had conversations with other clients who use it.
We were impressed by the features and made the decision to integrate it into our existing processes.
We’ve been using Erudus for one year now and it’s fantastic.
What have the benefits of Erudus been for SushiSushi?
It adds credibility to our brand. It has allowed us to break through the glass ceiling to deal with large organisations and add significant clients to our growing customer list.
Being a part of Erudus proves you are not a fly-by-night operation. It also shows potential customers you are capable of successfully handling big clients, for example, those with multiple sites.
Erudus also allows us to update product specifications quickly and easily. It means that at the push of a button, many wholesalers and caterers can be notified of any changes, or view the information instantly.