Following the recent changes to the Manufacturer subscription model announced on the 22nd June, we’ve been contacted by some Manufacturer users who have raised concerns as to why we have opted to change the subscription model and the level of increase.
We wanted to take the opportunity to respond to these concerns and share with you some further changes we are making, all of which are outlined below:
Why have we increased subscriptions?
Simply put, we’ve increased subscriptions to raise money to reinvest in further development of the platform.
We want to push the pace at which we are releasing new functionality and features to get ahead of the demand curve for the user and industry requirements.
Erudus has historically been loss-making, operating on extremely tight budgets and having to re-prioritise developments on a constant basis. We want to change this and have a robust financial base on which we can build to deliver 1st class software for all our users. We have achieved many milestones already:
2,663 Other food manufacturers are using Erudus to communicate product data to the broader industry
115 Wholesalers/Foodservice operators (collective turnover of c.£2bn) are now supporting Erudus as an integral tool within their business, many of which are now mandating its use as a condition of trading with them. Erudus now provides your product data to Wholesalers, ERP’s, PIM’s, Websites, Online Ordering and Mobile Ordering solutions.
Over 100,000 Caterers take legally required allergen information from Erudus either directly or through one of 10 integrations with 3rd party software applications.
However, there’s still so much more to do!
There are a lot more changes to come as legislation, technology and consumer demand are changing the industry’s data requirements.
The Food Standards Authority have made it known changes will be made to UK Food Law post-Brexit. Public Health England has introduced Salt and Sugar reduction targets, the requirement for calories to be published on menus is also in the pipeline. What’s next? Only time will tell.
Technology is moving at such a pace that today’s reality seemed impossible ten years ago. We live in a connected world and as technology progresses the demand for data, integrations and sophisticated solutions is only increasing. Businesses that have embraced technology have unlocked competitive advantages or gained more in-depth insights into their customer base.
API’s (Application Programming Interface) will play a key role in future technology developments allowing data to reach further afield while still maintaining control, a single click from a central source to update hundreds of thousands of websites and software applications almost instantly.
Consumer demands will continue to change. Trends, ingredients and diets will keep evolving along with the end consumer’s desire for more data on the foods they are eating, traceability, assurance and nutrition. The next generation will want and expect more information to be readily available to them. It’s the same with Caterers who now expect Wholesalers to have efficient online and mobile ordering solutions in place.
There is much change on the horizon, and we want to be best placed to ensure Erudus delivers on today’s and the future’s requirements. To do that we need to increase subscriptions. We appreciate no one wants increases, especially at a time when most businesses are looking to mitigate costs rather than add to them.
The Level of Increase
We attempted to create a fair and proportionate charging system that provides subscribers with all current features and future value adding functionality, all with the purpose of increasing revenue to develop the platform quicker, further and add more value for all users. We believe that everyone should pay a fair amount to use an industry solution.
We are announcing a revised, significantly reduced price structure for Manufacturers.
Taking effect from the 1st October 2018 for existing manufacturer customers and immediately for new Manufacturer customers, the below pricing will be effective.
To clarify, ‘Turnover’ is the Foodservice/Wholesale sales turnover only (i.e., not retail sales turnover).
Discounts & Payments
We will continue to offer a 10% discount on your subscription for displaying an ‘Erudus Web Badge’ on your company website or blog.
Additionally, we are continuing with ‘Flexible Payment Options‘, allowing you to spread the subscription cost over 12 months at no additional charge via Direct Debit or automatic recurring Credit/Debit card payments.
We look forward to your continued support moving forward. We encourage you to get in touch if you have any questions or wish to discuss the revised changes in more detail.
Please feel free to contact us at email@example.com or call 0333 121 89 99.